Fadi Mroue is the Chief Creative Officer at SRMG, the Middle East’s largest media group. With a career spanning over 20 years, Fadi began as an Art Director at BBDO before founding République in 2008, one of the region’s most creatively awarded independent agencies. Over the years, he has held leadership roles that bridge creative direction with cultural insight, shaping work across global and regional brands.

His work has been recognized with more than 80 awards, including Cannes Lions, Clio, The One Show, LIA, Cresta, New York Festivals, and Dubai Lynx. He served on juries at several international festivals, contributing to the global creative discourse.

Fadi’s approach is rooted in building ideas with purpose, shaping narratives that resonate deeply with audiences across the Arab world. As CCO at SRMG, and Managing Director of SRMG Labs, he leads the creative transformation of the group’s growing portfolio of platforms and initiatives, pushing the boundaries of media, content, and storytelling in the region.