Hana Kovacevic leads the European division of Amazon Ads’ Brand Innovation Lab, a multidisciplinary team that partners with brands and agencies to develop insight-led campaigns across the full breadth of Amazon’s canvas—including Prime Video, Twitch, Alexa, Fire TV, and more.

With over 18 years of experience in the global creative industry—spanning companies such as WPP, Publicis Groupe, and Capgemini—she has built and led integrated teams across sectors and markets. Hana is a co-founder of SheSays Milan, part of a global organization that provides mentorship and events for women and non-binary people in the creative industry.

Originally from Sarajevo and now based in Italy, Hana brings a global mindset and cultural sensitivity to everything she does. Her career has been defined by a passion for innovation, an ability to connect the dots between storytelling and technology, and a collaborative leadership style that empowers people to do their best work.