Haris entered the world of advertising in 2012 with a belief that creativity can do more than sell—it can shape culture and drive business. Today, he leads Via Media, an independent agency he’s transformed into one of the most awarded in Bosnia and Herzegovina. Under his leadership, the agency was named Adriatic Agency of the Year 2023 at Golden Drum, with multiple wins across Balcannes, Epica, Sempl, Somoborac, and NO Limit.

He was a driving force behind one of the Adriatic region’s most awarded campaigns for local retail giant Bingo, proving that bold, insight-led creativity can come from anywhere—and resonate everywhere.

Haris views creativity not just as a branding tool but as a powerful driver of business growth. This belief shapes everything he does. He is particularly proud of the Branding Conference project and launching the Young Lions B&H competition in 2017, both of which aim to inspire and elevate the next generation of creative talent.