Inaiara Florêncio is a journalist with a postgraduate degree in social media and a specialization in political marketing from PUC-SP. She is the CEO of OJU, a creative agency focused on innovation and new content formats. She was Director of Branding, Content, Influence, and Education at Mercado Bitcoin, where she contributed to the company’s nomination for the iBest 2023 award. Inaiara is a longtime columnist at Meio & Mensagem and an active voice in the Brazilian communication industry. In 2024, she served as President of the Digital Jury at Clube de Criação. She has also been a juror for major industry awards, including Cannes Lions, The One Show, Effie Awards (Marketing Effectiveness), MMA Latam (Mobile), and Troféu Mulher Imprensa. Inaiara has received awards at Cannes Lions, El Ojo de Iberoamérica, Clube de Criação, and Abemd. She was recognized by YOUPIX as one of the 15 most transformative voices in the communication industry. In addition to her jury work, she frequently speaks and teaches about influence, innovation, and content strategy, contributing to the future of the industry through education and real-market practice.