Jamie Lyons is Global Head of Gaming and Virtual Experience at PHD, putting him at the heart of strategy, planning and innovative activation across the gaming media ecosystem worldwide.

Since launching PHD Gaming in the UK in 2021, and subsequently developing it into a global entity, he has worked with brands across fashion, finance, CPG, tech, charity, luxury, automotive and the games sector to authentically engage gaming audiences.

In addition to leading on agency gaming products and shaping client gaming narratives, he regularly collaborates with gaming platforms and publishers directly to help define and refine their solutions for brands. He has also spoken at events including Advertising Week Europe and Campaign’s Media 360 and frequently provides thought leadership pieces for the likes of WARC and New Digital Age.

Having recently scooped multiple awards, including the Internationalist Grand Prix for the (literally) life-saving gaming community campaign with the British Heart Foundation, and a Digiday Europe win for Squarespace, Jamie and the PHD Gaming team are continually pushing the boundaries of gaming aligned creative media solutions for brands.