Jasmine’s passion is understanding people and emboldening brand teams and their agencies to create the truly meaningful consumer + brand connections that drive sales. She’s unlocked growth for leading companies such as Johnson & Johnson, Anheuser-Busch, Pepsico, Revlon, De’Longhi, Mozilla, and Canon.

Jasmine joined Mediaplus in 2021, along with CEO Tamara Alesi, to build the agency’s North American capabilities. As Chief Strategy Officer, Jasmine leads insights, strategy, and analytics. Prior to Mediaplus, she helped brands grow through consumer research at GfK, integrated media strategy at Mediacom & UM, and ad tech AI transformation at Albert.

A lateral thinker with a true balance of ‘right brain’ and ‘left brain,’ Jasmine brings both the analytical mind of a former ‘mathlete’ and the emotional expression of a former opera singer experience into her work, thriving in the intersection of qualitative and quantitative approaches to understanding and designing marketing experiences.