Joffre Carmona, founding partner and Global Chief Creative Officer at Buentipo, has significantly contributed to positioning the agency as a leader in the Colombian advertising industry and expanding its reach into international markets including the United States, the United Kingdom, Spain, Venezuela, Chile, Peru, and Panama. Under his guidance, Buentipo has grown to house over 400 employees across seven global offices, recognized for its creativity and strategic depth.

With a keen focus on merging innovative technology with dynamic storytelling, Joffre has led the agency to garner prestigious awards at international festivals such as Cannes Lions, The One Show, Clio, and LIA. His strategic initiatives are crafted to enhance the agency’s creative output and set new benchmarks for the advertising industry.

Joffre is dedicated to fostering a culture where creative thinking and genuine brand-audience connections are prioritized. His approach emphasizes collaboration and the thoughtful integration of technology in campaign strategies, ensuring that Buentipo continues to deliver impactful and meaningful advertising solutions.