Karim is the Senior Vice President and Chief Marketing Officer at PepsiCo Africa, Middle East, and South Asia. With over 20 years of experience leading billion-dollar businesses, Karim has built and scaled iconic brands, transformed struggling operations, driven market expansion, and established high-performing, consumer-centric organizations. In his current role, he oversees the marketing operations across the region, balancing the art and science of brand building in a human centric approach, while leading disruptive innovation and digital transformation.

Previously, Karim served as Commercial Vice President and Chief Marketing Officer at Procter & Gamble Middle East, Africa, and Global Development Markets, where he led the design, deployment, and execution of the marketing vision and strategies. Concurrently, Karim served as the region’s top executive for the Baby Care business in the Middle East. Prior to that, he held leadership roles in global innovation, commercial strategy, and brand management.

A results-driven leader and entrepreneurial change agent, Karim is passionate about mentorship and advises multiple startups in the Middle East. He is known for building and nurturing agile winning organizations, pioneering digital transformation, authentically building iconic brands, and driving business turn around.

Karim holds a BSc in Mechanical Engineering and a minor in Business Administration from the American University in Cairo.