Keka Morelle is the Latam CCO at Ogilvy, with a remarkable nearly 30-year career in advertising. Prior to Ogilvy, she was CCO at WT Brazil for four years. Her career began as an art director; she later became a Creative Director at DM9 and an ECD at AlmapBBDO before joining WT. In 2006, while an art director at Fnazca Saatchi & Saatchi, she served on the Cannes Lions outdoor jury for the first time.

Her creative vision has consistently earned recognition through awards such as Cannes Lions, The One Show, D&AD, and Clio. A respected voice in the industry, Keka has served on Cannes juries three times, most recently the 2021 Film jury. She presided over the Art Direction jury at D&AD 2023 and the Fusion category jury at the 2024 One Show.

Keka's influence extends beyond awards, evidenced by her inclusion in Adweek's prestigious "Creative 100" list in 2020, recognizing her as a global leader reshaping agency culture. That year, she was also honored by the Women to Watch program. Her exceptional contributions have earned her the "Creative Professional of the Year" title at the Brazilian Caboré Awards in both 2018 and 2023.