Kelly Grindle is the Managing Director of Special PR, part of New Zealand’s most awarded advertising agency.

Special PR started in 2021 as part of Special Group which has offices across Australia, New Zealand, the United States and the UK.

Originally launched in 2021, Special PR has quickly become the most critically awarded PR agency in Australasia.

Since its inception, it has won every domestic ‘PR Agency of the Year’ accolade it was eligible for and recognised by Campaign Asia as ‘New Zealand PR Agency of the Year’ in 2023 and 2024.

Special PR sits at the intersection of activation, influencer marketing and brand experience with global heavyweights such as KFC, Heineken, Moet Hennessy, Jaguar Land Rover, Red Bull and Tourism New Zealand.

Prior to starting Special PR, Kelly enjoyed a long career in London where he worked across – Hill & Knowlton, HAVAS Cake and M&C Saatchi – servicing accounts Sony, Virgin, EE, P&G and Sky.

He was tapped to move in-house for Virgin Atlantic as PR Lead for holidays and leisure, where he spearheaded support for their purpose-led comms, destination marketing and leisure portfolio before returning to New Zealand.