Klára didn’t set out with a grand plan to work in advertising—she just thought it sounded like an interesting job to try. One thing led to another, and before she knew it, she was writing campaigns for brands like McDonald’s and Volkswagen, learning the ropes and discovering that creativity under pressure was actually kind of her thing.

Curious to explore different ways of thinking and making, she jumped into new roles, new agencies, and new challenges—whether that meant diving into telco, banks, retail, beer or figuring out how to make digital ideas hit just as hard as big TV spots. Somewhere along the way, she started leading teams, and realized she loved helping other creatives bring their ideas to life just as much as crafting her own.

Her work has picked up a bunch of awards at places like Cannes Lions, One Show, and Golden Drum—though she probably wouldn't bring them up unless you asked. Which you kinda did.

She still loves the same thing that drew her in at the start: the thrill of a good idea, and the miracle of making it real—ideally with a bit of fun along the way.