Laura is a seasoned creative leader who champions keen ears, a healthy dose of humility, and of course, shitloads of bravery. She's on a mission to forge the industry into something your nan might find shocking, but secretly proud of – fewer egos and less bullshit. More of, well, the opposite.

Inspired by a blend of German engineering and MTV's golden era, Laura's work marries lean processes and left-aligned paragraphs with pointless choreographies inside gigantic cheese graters, and a deep love for all things alternative.

Years in the ad-fueled scenes of Prague, Berlin and London shaped her into the creative/hooligan she is today. With multiple awards, jury stints and over a decade abroad, Laura is back in the motherland, channeling her energy into Helsinki’s top agency, N2 Creative.

As a proud member of the LIONS jury, she’s on the hunt for work that stops her dead in her tracks and makes her gasp, then grin. When she's not busy reshaping the future of creativity, you can find her most likely at home. No hobbies.