Leila is an award-winning Global Executive Creative Director with over 18 years of experience working at leading multinational advertising agencies. Based in Dubai, she has built a career defined by bold ideas, strategic thinking, and a passion for work that delivers real-world impact. Her expertise spans integrated advertising, digital innovation, creative commerce, and data-led brand experiences.

In her current global role, Leila leads the creative vision for a diverse portfolio of brands across all end-markets —ranging from FMCG and beauty to automotive, government, and services— tailoring creative ideas to local cultures and consumer behaviors.

Leila’s work has been recognized at both local and international award shows, earning metals across branded content, audio innovation, digital, social, activation, and creative commerce. In the past year, she won numerous awards including three Grand Prix, placing her among the top-ranked ECDs in the region. Her career achievements has earned her a seat on the jury of many prestigious international festivals, where she has helped shape the future of the industry.

Known for her ability to bridge creativity and performance, Leila is passionate about digital transformation and building meaningful, data-driven creative strategies that strengthen brand relevance and drive business growth in an ever-evolving landscape.