Letícia Rodrigues is a Creative Director at FCB Brazil, with a background in Art Direction and over 12 years of experience. Throughout her career, her work has resulted in award-winning campaigns recognized by Cannes Lions, D&AD, The One Show, Clio, Effie Awards, El Ojo, Wave Festival, Young Guns, and more.

Her achievements have earned her more honors, including recognition by Cannes Lions' See It Be It initiative as one of the 15 most promising female creative leaders worldwide. She was also named a Next Creative Leader by The One Club for Creativity, served as a Jury Member at the Clio Awards, Dubai Lynx Festival, and the Brazilian Creative Club (twice). In 2020, she was featured as one of the 30 young people working to change the industry and was selected as one of the 6 Voices driving meaningful change.

Beyond her professional journey, Letícia advocates for equality and inclusion within the advertising industry in Brazil. She leads PerifaLions, a non-profit initiative focused on providing visibility to talent from socially vulnerable communities and helping connect them with opportunities in larger agencies. In 2021, the project was featured on Ad Week’s list of the most relevant initiatives of the year.

Throughout her career, Letícia has collaborated with some of the world’s most prominent advertising networks and worked for both renowned local and global brands.