Lorella crafts high-impact storytelling and strategic engagement across media, entertainment, and culture. As Chief Communications Officer and Executive Committee Member of Vivendi, she leads communications for global brands and champions the power of creativity in communications.

With over 20 years of leadership experience, Lorella has crafted impactful communication strategies across more than 100 countries. Before joining Vivendi, she served as CCO and CSR Officer at Havas Group, blending creativity and business impact for major global brands.

From climate advocacy with Kofi Annan's "tck tck tck" initiative to contributing to shaping young leadership narratives at One Young World, Lorella sees PR as a catalyst for change — amplifying voices, navigating complexities, and driving transformation.

An Italian national based in Paris and educated in the United States, Lorella speaks four languages fluently, bringing a truly international perspective to her work. She is recognized by industry leaders for her strategic insight, creativity, and clarity.

Throughout her career, Lorella has built award-winning campaigns and earned multiple awards and accolades. She has served on prestigious juries, including the Effie Awards Europe, and is a passionate advocate for the future of creativity and innovation in PR.