Louise began her career 20 years ago at BBH, where she learnt what it takes to produce exceptional work on campaigns for Unilever, LG, KFC, Axe, Vodafone and the award-winning Barclaycard Waterslide.

At WCRS, she produced performance-led scripts for brands including News International, E-ON, and Santander, alongside VFX-heavy projects for Sky, Radox, and Bupa to name a few. Notably, her standout campaign for Women’s Aid used 3D stereoscopic technology to powerfully highlight domestic abuse, earning awards including a Creative Circle Gold for Best Use of New Technology.

Louise joined Havas London to lead production for Reckitt brands such as Durex, Finish, and Vanish. Since 2021, she has headed up the production department, with the highlight of her tenure being Vanish: Me, My Autism and I, created for Channel 4’s Diversity in Advertising award, that has won over 84 international awards at the WARC top 10 festivals, including three Grand Prix’s across Strategy, Healthcare, and Film.

Throughout her career, Louise has collaborated with talented directors and creators across productions of all sizes. Outside of the agency, she is a member of the IPA’s Production Policy Group and has volunteered on their production essentials course over the years. She was recently a member of the Film craft Jury at the 2025 Dubai Lynx.