Lourenco completed his degree in Architecture and after 3 years of working in houses and buildings changed his career to work on a different kind of ideas.

Started his Advertising life in Publicis and swapped 3 times between agencies in 4 years (Y&R, TBWA and Y&R again) as a Creative Director until founding his on agency MSTF Partners in Portugal, that now belongs to Dentsu Creative.

At the moment lives in Madrid and he's the CEO of Dentsu Creative Iberia and oversees all the work of EMEA.

Won many awards at Cannes Lions, Eurobest, DA&D, One Show, Clio, etc ... and has been jury in a lot of Festivals.

The ideas that Lourenco is more proud are the 5 kids he has.