With 20 years of experience, Madruga has earned over 800 global awards, including 30+ Cannes Lions (7 Golds), D&AD Pencils, Webby Awards, and the first Grand Prix in Mexico's history at the ADC Awards. He has worked with top brands like Citibank, BMW, L'Oréal, Coca-Cola, and Telefónica Movistar. Madruga has been part of Mexico’s most successful creative teams, with his agency being named Agency of the Year in Mexico 10 times in the last 11 years by Círculo Creativo de México. It has also been recognized at VML for 7 consecutive years and was named Mexican Agency of the Year at El Ojo de Iberoamérica in 2017, 2018, and 2019. In 2024, Madruga and his team were honored as the Best Mexican Agency and second-best in Ibero-America, with him being named the Best Creative in Mexico and second overall in Ibero-America. Under his leadership, VML has been the most awarded agency in Mexico for the past five years and ranked #1 in the Ibero-American "La Crema" ranking for two consecutive years.