Manzar Feres joined Globo, Latin America's largest media group, in August 2019. She played a key role in designing and leading the new commercial strategy during the merger of various companies, including open TV, pay TV channels, digital platforms, and streaming services, into a single media group in 2020.

In March 2021, Manzar became the General Director of Globo's Advertising Business Unit, focusing on accelerating the company's digital transformation through AdTech capabilities, innovation, data strategy, and tailored solutions for advertisers.

Before joining Globo, Manzar held several positions at Experian Brazil, where she was responsible for Sales Channels, Commercial Strategy, B2B Marketing, and Customer Experience. With a background in Electrical Engineering and a postgraduate degree in Systems and Computing, she also worked at IBM and PwC, emphasizing business development and client relationships.