Marcelo is the Co-Founder and Chief Creative Officer of From, an independent agency based in Montevideo and Mexico City, with teams in Buenos Aires, São Paulo, Amsterdam, and Barcelona.

Previously, he was part of Santo and served as CCO at Havas Buenos Aires, where he collaborated with Havas network offices worldwide.

Throughout his career, he has led projects for some of the world’s most iconic brands, including Coca-Cola, AB InBev, Netflix, KFC, Peugeot, Citroën, Hyundai, Santander, and PedidosYa.

His work has been recognized at the most prestigious festivals, such as Cannes Lions, Clio Awards, Effie, New York Festivals, El Sol, Diente, and Desachate.

Since its founding, and under his leadership, From has become the most awarded agency in Uruguay.

El Ojo de Iberoamérica named him Best Creative Director in his country, while From was ranked among the top independent creative agencies in the region.