María Madriz

María Madriz

María Madriz

Creative Director

Joystick, FIFCO

COSTA RICA

Biography

Creative Director at Joystick FIFCO, Costa Rica.

In 2021, she became the youngest female Creative Director in the country, beginning her career at McCann SJO. During her tenure, she organized activities to commemorate International Women's Day for McCann Worldgroup and developed gender equity initiatives for her local team.

She leads major national brands as well as regional brands with a presence in Mexico and Central America. Her projects and campaigns have earned awards and shorlists at Cannes Lions Festival, Effie Awards and WINA.

She was part of the team of directors that won Agency of the Year at the WINA Festival 2024 and Agency of the Year al FDA 2025.

Related Lions Award

Creative B2B