Marta Sigarán
Marta Sigarán
Partner - Country Manager
CCK
EL SALVADOR
Biography
Marta Sigarán is a recognized expert in corporate reputation, crisis management, and strategic communication, with over 20 years of experience advising leading institutions and global organizations.
She holds a bachelor's degree in Communication Sciences, a master’s in Political Science, a postgraduate degree in Marketing Management, an MBA, and a certification in executive coaching. Her academic path reflects broad, multidisciplinary expertise and a solid foundation in both strategic and human-centered approaches to leadership.
Throughout her career, Marta has provided counsel to government entities, Fortune 500 companies, and NGOs, consistently guiding them through complex communications challenges. She has also worked as a consultant for internationally funded projects backed by the Ford Foundation, the European Union, the Inter-American Development Bank (IDB), and the Organization of American States (OAS).
In addition to her consulting work, she is a university professor and TEDx speaker. Her Tedx talk, Let Crises Be Welcome, showcases her creative vision and ability to reframe adversity. Marta is known for combining strategic rigor with creativity to design impactful, forward-thinking communication solutions.