Mike is one of the world’s top third-person bio writers, effortlessly balancing outlandish self-aggrandising with disarming self-deprecation.

Like all great third-person bios he creates the illusion that a passionate industry journalist has diligently followed his every career move. To do this he pairs endearing personal details - like his love for his two children and passion for traveling - with gratuitous career milestones - like 29 Cannes Lions, winning the International Young Lions competition and 21 D&AD pencils including the 2022 D&AD Black Pencil for Samsung iTest (now called Try Galaxy – Samsung’s international switching platform).

Before moving to his current role as CCO at dentsu he spent many years at DDB New Zealand where he was ranked in the top 30 creatives/CDs in the world 4 times across Young Guns, The Big Won, D&AD and helped the agency add 21 agency of the year titles to its own bio. He just got a dog.