Born in Lisbon, he graduated in Public Relations and Advertising. He began his career at BBDO in 2006 as a copywriting intern. After that, he worked at Strat and Havas Worldwide until 2013, spent five years at BAR Lisboa, and then joined the newly founded BAR Ogilvy. He has been a Creative Director at BAR Ogilvy since January 2020. His work has been recognized at major creativity and effectiveness festivals in Portugal and at the Cannes Lions International Festival of Creativity, including a Gold Lion in 2022.