In love with advertising for over two decades now, Pallavi went independent in 2023. Her agency Fundamental has created culture-shaping work for Airtel, Facebook, WeWork India, Adidas, WhatsApp and more in under two years. In her previous stints across network agencies, she worked on globally known accounts including Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever and P&G.

She featured on Campaign Brief’s list of India’s most awarded creatives in 2024, the 200 most-awarded ECDs in 2021 on The Drum World Creative Rankings and closer home, in the 2022 edition of Wonder Women 100 by indiantelevesion.com, a list celebrating leaders in creative arts. From shows like Cannes Lions, D&AD, The  One Show, Adfest Asia Pacific, Spikes Asia,

Kyoorius and The Abbys to effectiveness awards  like  Effies and Appies, her work has been recognised  everywhere. With hundreds of metals to her credit, Pallavi was also the recipient of the Best Ad  Screenplay plaque at the prestigious 2015 Dadasaheb  Phalke Film Festival.

She has served on many juries over the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising. She often mentors young talent through various industry initiatives. Above all, she enjoys a good horror movie or police procedural and adores Hercule Poirot.