Pathida began her career as a copywriter in 2010 and has worked at leading agencies including TBWA Thailand, BBDO Bangkok, J. Walter Thompson Shanghai, and The Leo Burnett Group Thailand. She is currently the Executive Creative Director at Wolf BKK.

With 14 years of experience, she has led creative work for top brands such as KFC, Central Department Stores, the Tourism Authority of Thailand, Bank of Ayudhaya, Mondelez International Thailand, and Oriental Princess.

Her work has been recognized both locally and internationally, earning multiple Gold awards from Clio, the New York Festivals Advertising Awards, Epica Awards, Spikes Asia, and Adfest. She has also won medals at Cannes Lions, D&AD, One Show, and MAD Stars. Most recently, she reached a new milestone by winning the Grand LIA in 2024.

Recognized for her leadership, she was named one of the Top 100 Leaders of the Year by Creativepool Annual 2024.

Beyond her creative achievements, she contributes to the industry as a juror, having served on panels for Cannes Lions, LIA, WINA, One Asia Awards, Adfest, and Meta Reels Impact Awards. She has also been selected for One Show 2025 and Gerety Awards 2025. Passionate about mentoring, she supports young creatives in Thailand through workshops and industry programs.