Pete Jacob is a senior marketing and communications leader with over 25 years of experience across the UK, Middle East, Europe, and Africa. He is the founding Managing Director of Current Global MENAT, launched in 2023, which has since delivered award-winning work for clients including Heinz, Puck, Five Guys, Riyadh Air and New Balance.

Under Pete’s leadership, Current Global has earned recognition from MEPRA, PRCA, Cannes Lions, Dubai Lynx, Effies, PRWeek Global, and the SABRE Awards, positioning it as one of the region’s most respected agencies.

Pete is passionate about brand narrative, messaging development, and earned-first creative thinking. His regional experience spans global brands such as Mastercard, IBM, FAB, Jumeirah Group, SABIC, and Aramco.

Named in PRWeek’s Middle East Power Book 2024, Pete serves on the MEPRA Strategy Board, PRCA MENA People and Culture Committee, the Fast Company Impact Council, and Abu Dhabi Chamber’s PR Working Group. He is a regular commentator and writer on communications strategy, accessible content, and the role of earned media in business, with contributions featured in CEO Middle East, Campaign, Fast Company, and Arabian Business.