Peter is an Executive Creative Director at BBDO New York, currently overseeing Snickers and Mars petcare brands, Pepsi, and Sandy Hook Promise. Peter created the ‘You’re not you when you’re hungry’ global campaign for Snickers, with his former partner Gianfranco Arena. It began with the 2010 Super Bowl admeter-winning commercial starting Betty White, and has since gone on to win every major award from Cannes Lions to Effies, while helping Snickers grow from the #7 to the #1 global chocolate brand.

With his current partner Marcelo Nogueira, Peter helped launch Pepsi's new platform "Food Deserves Pepsi", with work that has returned the brand to its challenger and comedic roots.

During his tenure at BBDO, he has also written and overseen award winning work for other major brands including FedEx, m&m's, and Pedigree.

Peter lives in Brooklyn with his wife and two kids. He used to run half marathons, but now he prefers to sit around and complain about his knee problems.