Prasanth Kumar

Prasanth Kumar

Prasanth Kumar

CEO South Asia

GroupM Media India Pvt Ltd

INDIA

Biography

Prasanth Kumar, CEO – South Asia at GroupM, is a dynamic leader driving transformative growth across India, Sri Lanka, and Bangladesh. Under his leadership, GroupM doubled its business in four years, expanded into martech and analytics, and increased market share by 8% in 2023 (COMvergence). With over two decades at GroupM, Prasanth has played a pivotal role in the network's success, including leading GroupM India to a record-breaking 300+ industry awards in 2024, solidifying its reputation as the country’s most celebrated media agency

Previously CEO of Mindshare South Asia, he led groundbreaking campaigns like HUL’s ‘6 Pack Band,’ winning a Glass Lion Grand Prix and WARC Grand Prix. A decorated industry veteran, Prasanth has been named Media Ace Agency Head of the Year (2018), Campaign Media Leader (2019), and e4m Influencer (2022, 2023). He is the President of AAAI, Co-Chair of MMA India, and sits on boards of ASCI, IAA India, and The Ad Club.

A passionate sports enthusiast, Prasanth is an avid Roger Federer fan and enjoys football. His strategic vision, relentless innovation, and commitment to excellence continue to shape the future of media and advertising in India.