Prasoon is the CEO & CCO of McCann Worldgroup India and Chairman of McCann Asia Pacific. A visionary who seamlessly blends advertising, entertainment, and content, he is one of the most influential creative voices in the industry today.

With a Master’s in Physics and an MBA, Prasoon brings rare intellect and artistry to his multifaceted role as a poet, screenwriter, lyricist, and creative leader. Under his leadership, McCann Worldgroup India has become a creative powerhouse, consistently winning at Cannes Lions, D&AD, and other global award shows. The agency has been ranked India’s #1 creative agency for three consecutive years by The Gunn Report/WARC.

He has crafted iconic campaigns for brands like Air India, Coca-Cola, Cadbury, Mastercard, Nestlé, J&J, Reckitt, Microsoft, and Dabur, while also driving powerful work on national issues such as polio eradication, malnutrition, and the Clean India Mission. His acclaimed film ‘HappyDent Palace’ was named one of the ‘Top 20 Campaigns of the 21st Century’ by The Gunn Report.

A former Cannes Titanium Lions Jury President and One Club board member, Prasoon is also a celebrated poet-lyricist and National Award-winning writer. Honored with the Padma Award for socio-cultural impact, his recent grand musical enjoyed a spectacular theatrical run.