Recently named a "Woman to Watch" in Brazil, Alves leads media, data and martech team and manage integrated multiplatform strategies across the agency. A strong believer in the conversion of data and creative instincts and its impact to the business, Rafaela is constantly tackling new challenges and driving innovative processes. With a quarter-century of experience on the market and three years at AlmapBBDO, she also spent 7 years as Executive Director of Media and Integrated Communications at L'Oréal, focusing on the digital transformation of the business. She also worked at Claro, Tim, and Gol Linhas Aéreas, being instrumental in developing these brands in Brazil and accelerated the e-commerce evolution. Rafaela Alves represents a robust combination of major brand management and in-depth engagement with their businesses.