As the MENA Media Practice President at dentsu, Ramzy Abouchacra leverages over 25 years of management and media experience to drive the agency's growth across the region. He oversees the media practices of Carat, iProspect, and dentsu X, focusing on delivering integrated media solutions that place consumers at the heart of clients' businesses.

Prior to this role, Ramzy served as CEO of Carat MENA for five years, where he was instrumental in leading the agency's expansion and success. His extensive career includes prominent positions in leading media powerhouses.

Throughout his career, Ramzy has collaborated with a diverse portfolio of international clients, including P&G, MasterCard, General Motors, Johnson & Johnson, Nokia, Emirates, and Ferrero. He has also worked with significant local clients like Hunger Station and Mobily in KSA and Etisalat in the UAE.