Rema Vasan is the Head of North America Business Marketing at TikTok, where she leads the creation of innovative marketing solutions designed to drive impactful business outcomes across industries. Rema is dedicated to helping brands become TikTok-fluent, using the platform's full suite of product solutions to craft authentic, culturally resonant stories and engage with communities in a way that delivers measurable results across the entire marketing funnel.

Rema also spearheaded the development of TikTok's first-ever Global Gaming Marketing team and strategy, empowering the gaming industry to tap into TikTok’s unique power of discoverability, cultural relevance, and performance to successfully launch new titles and achieve long-term success across both mobile and cross-platform sectors.

Prior to TikTok, Rema shaped global marketing strategies for some of the world’s most iconic brands, across companies such as Pfizer, P&G, Johnson & Johnson, GlaxoSmithKline, and Coty. With over 20 years of experience spanning Asia, Europe, and North America, she has a proven track record of driving high-impact, creative work that not only resonates with consumers and culture, but also accelerates business growth.

As an immigrant and woman of color, Rema is a strong advocate for mentorship, investing in the development of high-potential talent across the industry.