After fifteen years at Philips and Heineken as comms director, Sandrine switched sides as creative partner in a small boutique agency, Cloudfactory Amsterdam. Now she is Executive Creative Director at LePub Amsterdam, making brands part of culture.

Her purpose is to contribute with her creativity to make a positive change to society through shifting mindsets, bringing awareness on social issues and empowering women through inspiration and mentorship.

She loves co creating with trend strategists, cultural creatives, craftsmen and women, engineers and techies, guerrillas gardeners, fashion designers, and anyone who wants to be curious together and do something we’ve never done before.

Cannes Lions Grand Prix winner twice, for Heineken as a client and for Philips as a creative, she values award winning because it enables us to create space to make a difference with creativity.