Sarah has over 20 years’ marketing and communications experience working across corporate and consumer both within an in-house capacity and agency side.

During her time at Pernod Ricard as Head of Corporate Communications, Sarah helped define the role of the corporate brand as well as an ESG global strategy for the portfolio of drinks brands including Perrier Jouet and Chivas. Remaining in-house she joined FTSE 100 and global hotel giant IHG (InterContinental Hotels Group) as their Global Communications Director to help further define the premium IHG brand, strengthen global communications and support across investor relations. Within an agency capacity she has worked as a CMO of an integrated agency group and prior to that, as a pivotal account lead across many FMCG and Tech brands including Google, EE, SKY and Sony.

Through her varied career, Sarah benefits from a thorough understanding of complex communication requirements, operating on both a local and global level. She also is on the Advisory Board for the Angel Academe which focusses on supporting female tech start-ups.