Smaran is an advertising consultant with 20+ years experience working across creative agencies and tech platforms.

He is currently the Creative Business Partner at TikTok AU/NZ, helping brands connect with their audience through culturally relevant storytelling.

Prior to TikTok, he worked at prominent agencies across Australia and the UK, including Clemenger BBDO, TBWA and VCCP.

His work has been recognized at leading awards shows such as Cannes Lions, D&AD, One Show, AWARD, Spikes, The Webby Awards, Effies, and more.

Outside of advertising, he is working on Project Mbappe with his 4 year old son Leo.