Sophie van der Schaft is the Founder and Co-CEO of AndAgencyAmsterdam, a leading agency specializing in social media, PR and creator marketing. With a strong background in cross-media strategy, Sophie has built award-winning campaigns for brands including Amazon Prime Video, PUMA, L’Oréal, and LEGO.

In 2023, she was named Cross Media Person of the Year, recognizing her impact in shaping the future of brand communications through creators and social platforms. Internationally, she served as a jury member at Dubai Lynx 2024, underlining her role as a respected voice in the global creative industry.

Sophie’s approach bridges creativity, community, and strategic insight, delivering measurable impact for her clients. Her career spans over a decade of experience in marketing, communications, and cross-platform storytelling, with a strong commitment to innovation and authenticity.

At Cannes Lions 2025, Sophie joins the Social & Creator Jury, bringing her expertise in creator-led marketing and her dedication to advancing the role of social platforms in brand building.