Sithabile ‘Star’ Kachisa is the Head of Marketing for Spotify in Sub-Saharan Africa, where she directs all marketing efforts within the region's dynamic and rapidly changing markets.

Before joining Spotify, Star built a comprehensive marketing career in the Fast-Moving Consumer Goods (FMCG) sector. Her experience includes managing well-known brands across various industries, such as Alcohol and Beauty. This extensive background has provided her with a sophisticated understanding of consumer behavior and successful brand development across different product types.

Throughout her career, Star has consistently shown a strong enthusiasm for the influence of brands and their ability to connect with consumers. As a committed advocate, she focuses on strategically building global brands across Africa, acknowledging the continent's distinct opportunities and cultural complexities.

Recognized as one of Advertising Week's 2023 Future is Female Award winner, Star is dedicated to driving creative excellence in the industry.