Sue Anderson is VP of Creative at Roblox, an immersive gaming and creation platform. As an award-winning creative leader, she has shaped many global brands, including Instagram, Facebook, Nike, BMW, and Coca-Cola.

Born in South Africa, Sue started her career as a copywriter at TBWA/Hunt Lascaris. Her work led her to Wieden+Kennedy Amsterdam, where she developed Coca-Cola’s ‘Open Happiness’ and expanded Nike’s world to include women’s dance and yoga with the groundbreaking ‘Tell Me I’m Not an Athlete’ charter.

As Global Creative Director at TBWA/Chiat/Day New York, she ran the Absolut Vodka account, creating award-winning campaigns with a slew of renowned artists. As VP/ECD at Crispin Porter + Bogusky, she relaunched and reshaped Turkish Airlines, NBA2K, and Microsoft.

After co-founding So&So Studios, Sue collaborated with Netflix, Google Nest, and Allbirds. She later joined Meta, leading Facebook’s rebrand and first global campaign. She then joined Instagram to do the same, overseeing the brand’s identity evolution and the first Instagram brand campaign.

Her work has been featured in award shows around the globe, voted YouTube’s ‘Ad of the Decade,’ and has appeared at the Emmys, Oscars, Super Bowl, and in The New York Times.