Taj Critchlow is the Founder and Managing Partner of Fela, a culture-defining production company based in Toronto and Los Angeles. A 30-year industry veteran, Critchlow is an accomplished executive producer, talent manager, and creative consultant whose work spans music videos, advertising, film, and television.

Critchlow has produced numerous iconic projects, including music videos like Drake’s ‘Hotline Bling’ and ‘God’s Plan,’ Rihanna’s ‘Work,’ and Rosalía’s ‘Con Altura.’ Fela has collaborated with brands such as Nike, Adidas, Spotify, Mercedes-Benz, Honda, Google, and Budweiser and received industry accolades, including Grammy nominations, MTV VMAs, Clios, and Cannes Lions. In 2024, Little Black Book’s Immortal Awards named Fela Canada’s #1 Production Company.

Critchlow manages visionary filmmakers, including Karena Evans, through his company Karoshi Management. He has executive produced films including the Joel Silver-produced feature Superfly, the documentary Underplayed, Motherland, a TIFF and Canadian Screen Awards winner, and 40 Acres, which premiered at TIFF and made The Hollywood Reporter’s ‘51 Best Canadian Films of All Time.’ Most recently, he produced Sweetness, the first feature from writer/director Emma Higgins, which world premiered at SXSW 2025.