Takamasa Hirai

Takamasa Hirai

Takamasa Hirai

Senior Planning Director/Vertical Planner

ADK Marketing Solutions

JAPAN

Biography

I have been involved in the creative planning of digital communications since the dawn of the internet era. I previously worked as a digital director at McCann World Group.

I joined ADK Marketing Solutions as a planning director in 2020. My core expertise lies in offering specific ideas based on the analyzed data I gather from customer behavior in the digital space. I also provide creative inputs inspired by a unique equity-context theory to clients seeking innovative solutions.

The meaning behind my current role as a vertical planning director stems from my strong capability in integrated planning, aligning all elements to deliver a comprehensive full-funnel communication service.