Tom Beckman is the Global Chief Creative Officer at Weber Shandwick. During his stint, Weber has been ranked the most creative PR network in world, at Cannes Lions and PRovoke Global Creative Index, more times than any other network.

Before joining IPG, Tom ran the creative department at Swedish independent agency Prime. Under his creative leadership there, Prime topped the Cannes Lions ranking over PR agencies on multiple occasions.

Tom Beckman has won most industry awards, including the Grand Prix in Cannes, Eurobest, LIA and CLIO. In addition, Tom has won a number of personal awards including marketing consultant of the year and top industry innovator. And over the years he has served as jury president in the major award shows.

Tom is an industry thought leader and contributor to leading trade publications such as Contagious. He is a frequent speaker at industry events, and teaches regularly at leading business and marketing schools, including NYU, USC, Stockholm Business School, Stockholm School of Economics, Miami Ad School, Berghs School of Communications, Cannes Lions Creative Academy.

Before coming into the industry, Tom pursued less successful careers as book publisher, jewellery designer and journalist.