Tracey Afuwape is a seasoned media strategist with 15+ years of experience building media strategies and plans for global and local brands.

Currently, she is the Chief Strategy Director at PHd Nigeria, where she drives cutting-edge strategy and innovation across brands in various categories- Telecommunication, FMCG and others.

Before this, she worked at All Seasons Mediacom as a media planner and buyer, working on brands that included Nokia, Sterling Bank, Dell Computer & Seven-Up Bottling Company.

She is a marketing graduate and an alumnus of Lagos Business School and the Business School of the Netherlands.