Wendy Walker

Salesforce

Vice President Marketing

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a variety of industries.

Passionate about creativity & effectiveness, Wendy has devoted much of her career to building, growing, refreshing & transforming brands - from household names to start ups; and is known for her ability to drive creative effectiveness combined with operational excellence & strong commercial results.

In her role at Salesforce, Wendy leads marketing across the region; helping businesses grow and connect with their customers, partners and employees.

Wendy has previously held global and regional positions such as Global Expansion for Intuit, Global Director Brand & Content for iflix, Chief Marketing Officer of Manulife, & Mindshare’s Chief Growth Officer for Asia Pacific.

Wendy serves as the President of the International Advertising Association (IAA) in Singapore and is an IAA Global Board Member. The IAA is the only global association that represents all areas of the marketing and communications industry.

She was previously the Chair of The Marketing Society in Singapore for four years and was awarded as a Fellow.

Passionate about creativity and contributing to the future of the industry, Wendy regularly participates in industry award programs and was Global Jury President for WARC Effectiveness Awards in 2023, and Juror for the Inaugural B2B Creative Category at the Cannes Lions Festival of Creativity in 2022. She also frequently contributes as chair or speaker at major advertising industry events.

Wendy is based in Singapore.