Winona Wee is a Senior Creative at Wieden+Kennedy London. Originally from Singapore, she’s been recognised as one of the country’s most awarded creatives, with work awarded at The One Show, LIAs, Clios, D&AD, and Cannes Lions — including Singapore’s first Glass Lion.

Her work consistently centres the underrepresented: championing British Sign Language with Ford BSL Covers, bringing real-world Asian delicacies into League of Legends with #TeemoTreasureTrek, challenging nepotism with #NepoBb, and pressuring the Delhi High Court to criminalise marital rape with #PleaseArrestMe. Last year, she represented the UK and Singapore at Cannes Lions See It Be It — a global programme championing female creative leaders.

A passionate advocate for DE&I, Winona leads W+K London’s LGBTQIA+ affinity group, The Ginger Beers, and sees cultural work as creative work. She founded Sex Ed Gay, a platform circulating Queer Asian knowledge, and the South East Asian Creative Club, a network for SEA creatives.

Born into a working-class family, she believes in the transformative power of education — mentoring through Outvertising, the Kennedys, BBH Barn, and guest lecturing at King’s College London on creativity and AI.

She’s also a regular in London’s womxn skateboarding scene. And yes, she can drop in.