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awards / lions / Titanium


The Titanium Lions celebrate game-changing creativity.

The work will need to break new ground in branded communications with provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward.


The same piece of work can only be entered once in Titanium.

Shortlisted entrants will be required to present their work to the jury.

What does winning work look like?

CORONA EXTRA LIME | CORONA 2023 CORONA - CORONA EXTRA LIME - DRAFTLINE - Cannes Lions 2023 (Presentation Image from The Work - 1533457-22474049) DRAFTLINE, SHANGHAI TITANIUM LION

Corona collaborated across the supply chain with industry, authorities and local farmers to set a new lime standard. As well as increasing the income of local farmers and helping to overcome a national lime shortage, the extra limes offered Corona 40m free impressions. The work took home the Titanium Lion for driving incredible business results alongside real world impact.