Introducing a new space to amplify stories of how quick-thinking, acts of kindness, invention and compassion are being employed in real-time to solve some of the issues we’re collectively facing in this new reality
Creativity is more important than ever before, but it’s not easy to be creative under confines like the ones we face today. We’re going to be sharing useful talks, Lion-winning work and inspiring stories from the creative community around the world.
So far, our community has sent us stories from around the globe of how creativity is being applied to respond to shifting consumer behaviour, rapidly changing circumstances and a period of extended isolation. And, of course, we’re here to offer timely lessons from the past ten years that highlight the enduring power of creativity.
We’ve built this space to give you access to important resources including original content – ordinarily available exclusively to subscribers to our creative intelligence platform, The Work. Expect inspiration from the Festival stages, expert guidance on how to navigate change, creative insights from winning work and stories from inside our community. Each week, we’ll share relevant learnings and breakthroughs, highlighting creative solutions to today’s challenges from across the community.
Airbnb has revolutionised the way we travel. Back in 2008, its inception marked the explosion of a sharing economy that would define the next decade. CEO & Co-Founder Brian Chesky tells Cosmopolitan Editor-in-Chief Joanna Coles about raising investment in for 'air beds' in a cratering economy, the pressures of pioneering a new category and his vision for closing the cultural gaps that divide us.
In our new podcast series we talk to members of our global community and explore their inspirational stories of progress. Across the world governments, businesses and individuals are dealing with extraordinary circumstances that are forcing all of us to challenge the status quo as we step into a new normal. But as traditional models are being upturned and everyday routines are being dismantled, small shoots of hope are emerging.
Listen to this week's episode
What can we do to bring light to the humanity behind the current headlines? Creative project and global collective People of the Pandemic amplifies the voices of everyday heroes often taken for granted – healthcare workers, supermarket workers, delivery drivers, cleaners and frontline workers. The group’s sensitive portraits (documented at a distance) bring us the stories of those risking their health to continue serving our needs.
What does the future of work look like for the creative industry? Stephanie Nadi Olson, founder of talent consultancy We Are Rosie, shares the ways that we can revolutionise our now outdated organisational structures - from genuinely inclusive remote working policies to teams built on ‘fixed’ and ‘flexi’ talent working side-by-side.
The current crisis has revealed a flaw in the idea of ‘brand purpose’: it’s inherently about the brand, not the consumer. Solitaire Townsend, Co-founder of change agency Futerra, charts the pandemic-accelerated shift from the 'purposeful brand' to the ‘servant brand’.
A timely lesson from the iconic Editor of Vogue on how a strong editorial voice cuts through in the age of always-on digital content and deadlocked algorithms. Enjoy Anna Wintour in conversation with Burberry on the power of disruptive narratives and the secrets to creativity that stands out.
Understand how to use a brand voice responsibility – for good and for growth. Facebook CCO and author of ‘Lean In’, Sheryl Sandberg, Former Editor of Vanity Fair, Tina Brown, and Chief Creative Officer of Badger & Winters, Madonna Badger discuss their work with brands on advancing gender equality.
What does it take to respond in real-time to what’s going on in the outside world? In a classic talk, former President, Sparkling and Strategic Marketing (now global CEO at Dentsu Aegis Network), Wendy Clark, introduces us to the newsroom-style ‘Global Hub’ that enabled the company to listen, manage and engage with brand conversations during the 2014 FIFA World Cup.
Kerstin Emhoff, Co-founder & President, PRETTYBIRD and Jury President for 2021, shares ten pieces of great film craft from the past decade - including Channel 4's We're The Superhumans and Chipotle's The Scarecrow.
As lockdown continues across the world, people are spending more time with their four-legged pals and animal adoptions have soared. Naturally, we’ve seen a rise in demand for pet care items. Find out how to engage pet-lovers and better understand our furry friends in a collection featuring The Animals’ Own Emergency Number and Pet-Commerce.
How can we cut through in a cluttered environment where people are simply overwhelmed by branded content? Learn how ‘context-first thinking’ can help you to surprise audiences and overcome barriers. Enjoy creative insights from The World’s First All-LEGO Ad Break and The Tampon Book in a collection curated by our expert editors.
In Egypt, 49.7% of adults used an ad blocker in the past month. So did 52.4% in Saudi Arabia and 49.1% in the UAE. For marketers in MENA, there’s rising concern that ad spend is no longer driving brand growth. A special report looks at how WARC's global guidelines for effectiveness apply in the region. Understand how to invest for growth, balance your spend, plan for reach, find the creative heart and tackle barriers to recognition.
A Cannes Lions original report reflects on the eternal appeal of great stories and offers expert guidance for creative storytelling strategies. In the face of profound change, great storytelling remains fundamental to creativity. But, in truth, the only stories that matter are those that are going to be retold.
We are making our creative intelligence platform, The Work, available to all university students. During this period of isolation, it’s so important that we continue to develop our future talent and provide better access to learning tools.
Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or an agency ‘building the plane as it’s flying’ to adapt to the changing world, the creative community wants to hear your brilliant insights and realisations. We’re opening up our platform to you to share your breakthroughs, no matter how big or small.
We want to hear from you if you have something relatable and relevant where the learnings are universal and globally applicable. We want to hear from you if you have something genuinely valuable, useful or uplifting to share. Above all, we need your inspirational ideas and stories - with creativity very much at the heart.
Whatever the format (it can be written or video), we can’t wait to receive your stories. As a note, in the interests of remaining impartial, we’re not able to publish work that is eligible for entry to the 2021 Awards.