Digital Craft Lions

Creative application of illustration within a digital context and digital manipulation of still imagery including photography.

Creative use of online video and digital footage with technical skill involved, including 360 and interactive video.

Creative use of Motion Graphics Design & Animation within a digital context.

Creative use of music and/or sound design including sonic branding, music/brand partnership, and music initiated campaigns etc.

The overall achievement in aesthetic composition and fluidity of graphic design.

Design practice focused on the emotional and behavioural response to a digital product or service. The result of relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

Immersive large or small scale digital experiences and events which are set up to engage and strengthen relationships with the consumer. This can include, but is not limited to VR, AR, installations, motion chairs, multi-screen and multi-dimensional experiences.

Design practice centred around the use of voice assistants or conversational design using voice user interfaces. A demonstration of clear understanding of how people naturally communicate with their voices and evidence of sophisticated design for voice interaction, experiences and services.

Creation of cross-platform digital content that develops or embodies a brand identity. Successful ideas/stories will utilise various digital platforms and devices to continue and amplify meaningful consumer engagement. This can include, but is not limited to desktop, rich media, mobile, wearable technology, outdoor installations, billboards, retail experiences etc.

Creation of real or near time content allowing brands to respond to world events, public affairs and other real-world, real-time activity in an immediate and meaningful way.

Dynamic, intuitive, targeted and highly relevant content or digital experiences created for specific audiences.

The creative use of curated data/insight in order to engage or develop a meaningful relationship with a specific audience, culture or community.

The creative application of real/near time contextual data; including but not limited to GPS, time, weather, RT social trends and transactional data to deliver an experience in a creatively engaging way.

Creative visual representation and presentation of digital data and insights.

The creative collection, tracking and use of multiple sources of data to deliver a strategically and creatively insightful user experience/ piece of design / content in a unique and significant way. Can include execution via partnerships and includes, but is not limited to, a non-traditional interface, transactional/non-transactional, active/passive user data capture, artificial intelligence, machine learning, social listening/analytics, GPS, internet of things, biometrics etc.

The creative use of artificial intelligence to engage or develop a meaningful relationship with a specific audience or community. The jury will consider how true intelligence or machine learning was utilised.

Strategic application of information architecture to enhance user experience of a brands digital product or service. This can include sophisticated intelligent assistants / chatbots with advanced decision making that does not rely on AI to perform.

The inventive use of an existing or new digital technology or group of technologies in order to enhance the user experience and / or brand communication. This can include but is not limited to; smart automation, apps, on-demand services, content crowdsourcing / distribution, cloud services and marketplaces.

The creative use of built-in and existing integral features of a mobile, desktop or other digital device including cameras, microphones, touchscreens, Bluetooth, mobile sensors, GPS etc.

Digital creative works that balance unprecedented levels of beautifully executed aesthetic craft with an unparalleled level of technical understanding / advancement in order to contribute to the overall progress of digital communications / experiences.

Functional application of Augmented Reality and Virtual Reality that creates a useful tool, digital product or service. Including but not limited to immersive systems, video mapping, window on world systems (WoW) and telepresence.

Creative applications of Augmented Reality and Virtual Reality resulting in entertaining experiences for users. Including but not limited to immersive systems, video mapping, window on world systems (WoW) and telepresence.