awards / lions / Media

Media

The Media Lions celebrate the context of creativity.

The work will need to demonstrate an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences.

Overview

A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

The same piece of work can be entered up to four times in Media, not including section 'E: Excellence in Media Craft'. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.

The work in Section E: Excellence in Media Craft can only be submitted and paid for by independent media agencies or companies owned by a media network or independent media network. The same piece of work can be entered only once in each category within this section.

What does winning work look like?

FITCHIX | HONEST EGGS CO. 2023 HONEST EGGS CO. - FitChix - VMLY&R - Cannes Lions 2023 (Presentation Image from The Work - 1529750-22440817) VMLY&R, MELBOURNE SILVER, MEDIA LIONS

With the overwhelming majority of egg brands claiming to be ‘free range’, Honest Eggs Company needed to find a way to prove how free its chickens really are. Its solution, the world’s first step counter for chickens. The work resulted in a 25% increase in sales and took home a Silver Lion in Media.

Other Awards

Creative B2B