Entertainment

Creative content crafted to build awareness for a brand by associating it with culture and values through entertainment.

A01 Fiction Film: Up to 5 minutes.
Branded fiction films or series created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A02 Non-Fiction Film: Up to 5 minutes.
Factual film, series or documentary/reality film created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A03 Fiction Film: 5–30 minutes.
Branded fiction films or series created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A04 Non-Fiction Film: 5–30 minutes.
Factual film, series or documentary/reality film created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A05 Fiction Film: Over 30 minutes.
Branded fiction films or series created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A06 Non-Fiction Film: Over 30 minutes.
Factual film, series or documentary/reality film created for cinema, TV, online or video-on-demand platforms.
* If you are submitting a series, please upload all episodes in a single video file with slates denoting the start of the next episode. Traditional film advertising should be entered into the Film Lions.

A07 Broadcast/Live Streaming.
Cinema, TV or online live content, including live coverage of events and use of live streaming platforms.
* Please provide a sample film file of up to 30 minutes.

A08 Audio Content.
Content created for radio, podcasts or other audio platforms.

A09 Brand Integration.
Integration of brands into existing content such as films, documentaries, series, live streams, TV or radio/audio shows.

A10 Promotional Content for Publishers & Networks.
Original content/programming created to promote a media company, network, broadcaster or publisher. The work will be judged not just on the content, but also on how it communicated or evolved the identity of the publisher.

Meaningful, engaging experiences and activations created to attract or maintain an audience.

B01 Live Entertainment.
Live entertainment, including concerts, live streams, stunts and festivals held physically or within virtual worlds, crafted to amplify a brand’s message and increase engagement with an audience.

B02 Metaverse, New Realities & Emerging Tech.
Immersive experiences that creatively push the boundaries of technology within entertainment. This could include, but not be limited to, AI, AR, VR, XR, voice technology, blockchain technology, gamification, virtual worlds, the metaverse and all other emerging platforms. Does not include prototypes of early-stage technology.

B03 360 Integrated Brand Experience.
Experiences that successfully carry a brand’s message across multiple platforms/channels, both online and offline. The work should demonstrate how content featuring a brand’s message, product or service has been seamlessly implemented on various platforms to continue and amplify meaningful consumers’ experience and engagement.

Work that focuses on the development, maintenance and nurturing of a community or fanbase.

C01 Audience Engagement/Distribution Strategy.
Audience engagement and distribution strategies that creatively and effectively further the content’s reach.

C02 Influencer & Co-Creation.
The creative and innovative use of content creators, streamers and/or influencers to drive a brand’s message and engage with a specific audience through entertainment. This may include, but is not limited to, collaborations, sponsored content and user-generated content.

Exceptional strategic partnerships between brands and entertainment entities.

D01 Brand Partnerships, Sponsorships & Collaborations.
Strategic brand partnerships and collaborations that leverage branded content and entertainment to meet specific business goals and mutually benefit everyone involved.

D02 Partnerships with Talent.
Strategic partnerships between a brand and a talent. The work will be judged on how effective and mutually beneficial the partnership was.

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

E01 Diversity & Inclusion in Entertainment.
Brand-led creative work that tackles and confronts disparities based on sex, sexuality, disability, age, race, ethnicity, origin, religion or other status within the entertainment industry.

E02 Innovation in Branded Content.
Ground-breaking and unparalleled branded content.

E03 Challenger Brand.
Brands that have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.

E04 Social Behaviour & Cultural Insight.
Work inspired by a specific audience or community, hinging on identifiable social behaviour or cultural insights, stemming from the ideas, customs, values and lifestyles found within a specific region or locality.

E05 Use of Humour. NEW
Work that celebrates the art of humour in branded communications. Infusing wit, satire, and cleverness into campaigns that provide amusement and create memorable, laughter-inducing connections with audiences.